Enough Is Enough (book)

Building a Sustainable Economy in a World of Finite Resources

The new book by Rob Dietz and Dan O’Neill

Order the Book It’s time for a new kind of economy

We’re overusing the earth’s finite resources, and yet excessive consumption is failing to improve our lives. In Enough Is Enough, Rob Dietz and Dan O’Neill lay out a visionary but realistic alternative to the perpetual pursuit of economic growth—an economy where the goal is enough, not more.

They explore specific strategies to conserve natural resources, stabilize population, reduce inequality, fix the financial system, create jobs, and more—all with the aim of maximizing long-term well-being instead of short-term profits. Filled with fresh ideas and surprising optimism, Enough Is Enough is the blueprint for achieving genuine prosperity and a hopeful future for all.

“A lucid, informed, and highly constructive book.”
Noam Chomsky

More Information

Buy the book (the first $5,000 in royalties go to support the work of CASSE).

Read endorsements from leading sustainability thinkers.

Read the first chapter.

View videos and photos related to the book.

View material from the conference that inspired the book.

About the authors of the book.

Media appearances for Enough Is Enough.

Teaching materials to accompany the book.


The Film

There is now a short documentary film of Enough Is Enough! Watch it below:

The film includes interviews with leading economists, politicians, and sustainability thinkers such as Tim Jackson, Kate Pickett, Andrew Simms, Natalie Bennett, and Ben Dyson. It is produced and directed by film-maker Tom Bliss, and includes illustrations by cartoonist Polyp.

Funding for the film was provided by the Climate and Geohazard Services hub at the University of Leeds, Berrett-Koehler publishers, and the Urbal Institute. The film is freely available on YouTube, so please share it with others and help spread the word!

View other videos



Dan O’Neill discusses the economics of enough at the 2014 TEDx Conference in Cambridge


The USA Today published Rob Dietz’s article about the needed economic overhaul.

Rob Dietz and Dan O’Neill discuss three important changes for business in The Guardian.

Rob Dietz delivered the keynote address at the conference of the International Society of Sustainability Professionals. Claire Bronson of VizSpark drew this image map to capture the ideas in the address:

Image map by Claire Bronson

Dan O’Neill discusses the economics of enough in The Guardian.

Dan O’Neill debates Daniel Ben-Ami on whether it is time to ditch the pursuit of economic growth in New Internationalist magazine.

Rob Dietz talks about the “economy of enough” on the Ecotopia radio show.  Click here for additional radio interviews.

Dan O’Neill is interviewed by Drew Nelles in the Globe and Mail (Canada’s largest national newspaper).

Doug Hendren has written a song that was inspired by Enough Is Enough.

View other news about the book


Contact the Authors

To arrange interviews or speaking engagements related to the book, email Rob Dietz or Dan O’Neill.